From Red to Black : A Business turnaround - Book written by Robert S.Curry

From RED to Black
A Business Turnaround

Take proactive steps towards financial stability and profit

About the Book


ABC Hurricane Shutters, a Florida-based company, was on the verge of Chapter 11 bankruptcy, having recorded losses in each of the preceding three years. In From Red to Black , Robert S. Curry shares his thought process, action steps, and profit improvement recommendations throughout his turnaround engagement at the shutter company.

Within four months, the company had made a complete turnaround. Thanks to Bob's efforts, ABC was well on its way to becoming the most profitable hurricane shutter company in Florida.

  • The Background

  • The Profit Improvement Consultant

  • The First Management Meeting

  • The Hidden Assets

  • Consulting With The Turnaround Specialist And Business Coach

  • The Salvation Of The Company

  • Financial And Business Statements

About the Author
Robert.S Curry- Author of "from Red to Black" book

Robert S. Curry is an author, seasoned business coach, and successful turnaround specialist. Early in his career, he served as President and CEO of three different companies, the largest with annual sales of more than $1 billion dollars - all which experienced successful turnarounds under his management.

In the late 1990s, he started his turnaround consulting firm, and for the past twenty years, he has worked one more than seventy distressed companies helping each to establish a strong management team and become profitable. He resides in Fort Lauderdale, Florida, with his wife, Esther.


" This book is a must for every businessperson's library, and it should be on the top shelf ..."

Smart Reach Digital and Entercom Marketing Solutions, VP of Marketing Solutions

" Bob Curry's expertise and detailed account of a business turnaround in From Red to Black shows the step-by-step process for improving the bottom line of your business and preparing for continued growth..."

CEO,Tribeca Marketing Group

"...His reader-friendly format keeps the narrative moving and the pearls coming from cover to cover. A must-read for any business owner, manager or entrepreneur"

DDS,Owner/President,Designer Family Dental
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